California Wine has Record Sales in 2007
According to the Wine Institute, sales of California wine reached another new height in 2007. Fueling this growth is America’s increasing taste for premium wine over the past decade.
In 2007, the total volume of wine sold in the United States was 457 million gallons, a 2% increase from 2006. The retail value of all wine sold in the U.S. rose even more sharply to $18.6 billion, a 6% increase.
“Strong consumer interest, along with growing retailer and restaurant support and more direct-to-consumer sales, is resulting in wider distribution and selection of California wines. The new California tourism TV advertising campaign is also raising consumer awareness of the state’s diverse wine regions, its talented families, and its outstanding wine and food offerings.” -Robert P. Koch, CEO of the Wine Institute
Although still a relatively small part of the market, direct sales grew a very substantial 7.4% in 2007. Over 90% of California wine is still distributed by wholesalers, but many wineries are successfully developing direct to consumer sales channels.
U.S. wine exports also hit a record high in 2007. Total volume rose 8.6% to 120 million gallons at a price of $951 million, a 12% increase. California Wine Country was responsible for 95% of the United States’ wine exports last year.