Safeway Plans to Start Selling Wine Online
As online wine sales continue to grow, more and more traditional retailers are entering the marketplace. Recently, Safeway announced plans to begin selling wine online from a warehouse in American Canyon just south of the city of Napa. However, Safeway still needs to obtain the necessary city permits to begin this project.
Safeway is attempting to get a license that allows retail sales but prohibits consumption on the premises. According to the Department of Alcohol and Beverage Control (ABC), about 14,000 of these types of licenses have been issued in California.
In a memo to the city of American Canyon, a spokesman for Safeway said, “Safeway has the capacity to attract a very large volume of Internet-based business, especially within California where they already operate hundreds of grocery stores and have a large business base… American Canyon would enjoy significant revenue from these taxed sales.” Assuming the plan goes through, New Vine Logistics Inc. will assist Safeway in its efforts.
Written by: Ben Bicais on Sunday, September 09 2007
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