California’s wine, defined
As most of you probably know, Gary Vaynerchuk appeared as a guest on the Conan O’Brien show last night. There was quite a bit of buzz flowing through the internet about Gary making the jump to network television. A post about it even made onto the front page of the popular socially driven news site digg.
For the third consecutive year, Governor Arnold Schwarzenegger has declared September to be California Wine Month. Schwarzenegger’s proclamation honors the wine industry’s economic and cultural contributions to California over the years.
This official recognition is the result of the Wine Institute’s tireless promotion of the state’s wineries and vineyards. September is a fitting month because it is in the middle of harvest. For a few weeks, California’s wine country is buzzing with activity and the scent of crushed grapes is everywhere.
