BREAKING: Gary V to Appear on Conan O'Brien Show!
Conan O’Brien is a celebrity talk show host; movie stars, models, professional athletes, famous authors, politicians, Nobel laureates, and … Gary Vaynerchuk … What?!? About a month ago, we covered a story about a wine v-logger going mainstream. Well, it turns out that Gary V’s article in TIME was only the beginning. On Wednesday, August 1st, Gary is scheduled to be one of the featured guests on the Conan O’Brien Show.
From the beginning, Wine Library TV’s tagline has been “Changing the Wine World.” Month by month, Gary’s enthusiasm has won over the hearts of wine drinkers on the internet. But on Wednesday night, he’ll have his chance to reach out to the world.
As you probably know, Conan O’Brien is the host NBC’s Late Night Show. With the millions of people who watch Conan, this interview has the potential to be a very important moment for video and wine blogging.
Wine Library TV has one of the largest audiences in wine (for non mainstream media), but falls considerably short of publications like Spectator and Enthusiast. On Wednesday night, Gary will be reaching out to an audience that may be larger than both of those magazines combined.
Gary is very excited about his upcoming appearance on Conan, “This is an example that the web 2.0 video movement has the potential to go mainstream … We hope the interview on Conan will open more doors for other video and wine bloggers.”
The philosophy of Wine Library TV is a breath of fresh air. I’m sure this is part of the reason why Conan wants him on the show. According to Gary, “Getting everyone to know wine is about personal taste, not what a critic says. And more importantly to try new things and bring younger people into wine.”
His approach is definitely working. Gary has over 1,000 friends on facebook, a social networking site used predominately by college students. He recently released the Wine Library TV “Bring the Thunder” facebook application, which probably played a large role in his popularity on the site.
I couldn’t think of a better person to represent the web 2.0 wine movement than Gary. It has the potential to be a very big deal; what do you think about the importance of this event? If you could ask Gary to talk about anything on the show, what would it be?