Two Buck Chuck takes home Double Gold
To the surprise of many, Charles Shaw’s 2005 California Chardonnay was judged the best Chardonnay at the California State Commercial Wine Competition. The Charles Shaw label is better known as “two buck chuck,” and is a staple at any Trader Joe’s.
The official results are not going to be released until July 12th; but Renata Franzia of Bronco’s Franzia family received the news last Friday, and has been spreading the word since. According to Renata Franzia, the Chardonnay received 98 points, Best of Class, Double Gold and Best of California.
Some of you might be thinking that the competition was fixed, but Dr. Richard Peterson, veteran winemaker and a State Fair judge said, “We have the most open judging I know. There is nothing to bias the judging: we get numbered glasses; we don’t know region, brand or price; we evaluate the judges frequently to make sure they’re tops in the field. Charles Shaw won because it is a fresh, fruity, well-balanced Chardonnay that people and judges, though maybe not wine critics, will like!”
This is officially the “Judgment of California.” Well, maybe it doesn’t carry the significance of the Paris Blind Tasting, but it is a great day for the Franzia family of wines.
Because most people associate a wine’s quality with its price, there is a stigma surrounding “bargain and box wines.” Because of that, this win is a pretty big deal. It shows that price doesn’t always correlate with quality. And is a huge step for the Charles Shaw brand and the Franzia family.