Breaking: Cork’d is Being Acquired by Gary Vaynerchuk of Wine Library TV
Cork’d, the social wine notes sharing site, is being acquired by Gary Vaynerchuk of Wine Library and Erik Kastner for an undisclosed amount. Cork’d is widely recognized in the web development community as the work of Dan and Dan.
Dan Benjamin and Dan Cederholm that is. Benjamin was responsible for the programming end of Cork’d, and is the man behind Hivelogic. Cederholm is a creative designer of Simple Bits, and is widely known as a master of CSS. To see what the Dans have to say about the acquisition, click here and here.
When Wine Library TV changed its look to the Cork’d interface last Friday, it was a sign of the emerging deal between the two. Additionally, Cork’d began the transition by switching to the 100 point rating system, starting a “cork board” to facilitate discussion between members and opened up an easy way to import wines for cellartracker.
According to Cederholm, Cork’d has 20,000 members. This provides a good base for Wine Library TV to begin integrating their live tastings into the Cork’s platform. Because Cork’s is built in Rails, and Erik Kastner is a Rails expert, there is an excellent opportunity for Cork’d to become more than a social “wine notes” sharing website.
Gary V. brings an energy and passion for wine that will surely grow Cork’d into the next big thing in the wine industry. Cork’d was widely thought of as a site for web developers who like wine. But Gary brings the wine knowledge to bridge the gap into mainstream wine lovers.
It will be interesting to see what develops over next few months. Needless to say, the team at Calwineries is very interested and excited to see the new developments.
Disclaimer: The Calwineries team are certified Vayniacs and are evangelists for Wine Library TV.