Twisted New Website for Twisted Oak
For those of you who don’t know, Twisted Oak is a Sierra Foothills winery that has taken the world of wine by storm. Their innovative marketing approach is refreshing in a sea of traditional, borderline boring campaigns.
But what would marketing be without the wine to back it up. Twisted Oak’s Calaveras County Tempranillo (quite possibly their most popular wine) won the Silver Medal at the San Francisco Wine Competition. It has also received rave reviews from the wine bloggers, including this one from the winehiker.
Recently, Twisted Oak launched a new website to back up their online and offline marketing campaigns. They have really hit the nail on the head with this one. It has all of the elements of a great winery website.
Even though there is a lot going on, it is still relatively simple. It would be easy to get lost in the nine different navigational choices, but they bring the most important elements into the right hand side bar: the wine list, their wine club, latest news and newsletter sign up. Very good.
As someone who uses the Twisted Oak website, I must say that Intertia Beverage Group and the Twisted Oak team put a great deal of thought into its development. Too many wineries spend all of their money of flash based websites that are almost non functional. It’s good to see that Twisted Oak refrained from using flash, and stuck to good old “indexable” html.
A congratulations is in order to the Twisted Oak team for launching of a beautiful website. If you haven’t seen it yet, check it out here.
Comments & Reviews
May 8, 2007 | Jennifer Hunting
Thanks for introducing me to them. They seem cool. I hate when wineries are all stuffy, Twisted Oak seems like they don't take themselves too seriously.
May 8, 2007 | Ryan Fujiu
@ moviestar: I didn't even mention the best part; when you buy their wine, you get a rubber chicken with it.
May 8, 2007 | eljefe
hi ryan - thank you VERY much for the kind words! I will make sure the designer Will Hu over at IBG sees this - quite a few of the best ideas were his.
I need to correct you on one thing: we don't actually send a rubber chicken with every order. We DO send a rubber chicken with every set of media review samples - we figure that yellow piece of rubbery goodness sitting next to your computer will ensure you don't forget to publish the review!
That said, I am working on some promotional ideas along those lines - so stay tuned!
May 24, 2007 | Kenny Shier
It is a pretty cool website.
It's nice to see a winery that isn't taking themselves too seriously and is targeting someone under the age of 50!
All of my friends like wine and none of us are 50 or have picnics in vineyards!
My friend turned me onto another wine that has a cool website. Jewel has a new site that is flash and is promoting their unoaked wines. You can find it at www.unoaked.com. It is not your parents wine website. It's a pretty good wine too. Their Old Vine Zinfindel is very nice.
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