Twisted New Website for Twisted Oak
For those of you who don’t know, Twisted Oak is a Sierra Foothills winery that has taken the world of wine by storm. Their innovative marketing approach is refreshing in a sea of traditional, borderline boring campaigns.
But what would marketing be without the wine to back it up. Twisted Oak’s Calaveras County Tempranillo (quite possibly their most popular wine) won the Silver Medal at the San Francisco Wine Competition. It has also received rave reviews from the wine bloggers, including this one from the winehiker.
Recently, Twisted Oak launched a new website to back up their online and offline marketing campaigns. They have really hit the nail on the head with this one. It has all of the elements of a great winery website.
Even though there is a lot going on, it is still relatively simple. It would be easy to get lost in the nine different navigational choices, but they bring the most important elements into the right hand side bar: the wine list, their wine club, latest news and newsletter sign up. Very good.
As someone who uses the Twisted Oak website, I must say that Intertia Beverage Group and the Twisted Oak team put a great deal of thought into its development. Too many wineries spend all of their money of flash based websites that are almost non functional. It’s good to see that Twisted Oak refrained from using flash, and stuck to good old “indexable” html.
A congratulations is in order to the Twisted Oak team for launching of a beautiful website. If you haven’t seen it yet, check it out here.