Crush embodies the Beauty of Wine
The purpose of media is to connect the public to the world around them. This comes in many forms; the written and spoken word, images, sounds and video. This connection is often lost in translation, as some things are too beautiful to be described through words and images.
This is one of the major problems facing many artisan crafts. There is no way that the written word can convey the emotions and beauty of certain things. One of these artisan crafts is winemaking. It is as simple as letting grapes ferment and as difficult as a laboratory experiment.
On April 16th, 2007, Don Sabastiani & Sons released a film that may have changed the way the winemaking process is portrayed. It is one thing to teach the public about crush, but it is another to make them a part of it. And after watching this B. Napa film, it feels as if you were taken along on their epic journey through crush.
It is difficult to articulate the emotional connection that this film brought out. It took the hardship, the beauty, the suffering, the art, the science, the dedication and most importantly, the people of the winemaking process and presented them to you, the wine lover; in a way that brings you right along with them through crush.
The impact of this film is yet to be seen. To anyone who truly loves wine, it embodies the reasons why we love it so much. It’s not just the complexity of taste, or the tradition it represents, it’s the magnificence of the process. To B. Napa, it is their job to “Capture this moment and seal it in a bottle.”
To watch Crush, click here.