Wineries can now Pour at Non-Profit Events
Non-profit organizations are the unheralded heroes of the business world. They support their communities by providing services and goods that are desperately needed by disenfranchised populations. But they can’t carry out their missions without the financial support of the government and community businesses.
In wine country, one of the most important sources of monetary support comes from wineries. But there have been restrictions that limit the degree to which a winery can be involved in fund raising efforts, putting a serious strain on the non-profit community.
However, there is currently legislation that would allow vintners to pour wine at charitable events regardless of local licenses and restrictions. When this bill is signed and put into action, a great sigh of relief with be heard from all wine country non-profits.
In a survey conducted by New Level Group, a Napa based consulting firm, 58 percent of responding nonprofits said wine donations were “very important” to their cause. And in the Napa Valley’s wine country, this number is even more dramatic, with “96 percent of responding Napa County nonprofits [saying] that wine donations were very or somewhat important.”
This new bill will help non-profits fund their efforts and help wineries contribute to the causes they feel are important. This is a great day for wine country and non-profits all over California.