Write This %@#$! and Win Twisted Oak Wine
As web applications evolve, they open up channels for you to interact with your wine online. This has enabled you to write about your experiences, interact with other wine lovers, and has paved the way for a virtual wine tasting experience. Gary Vaynerchuck is on the right track, but hasn’t hit the nail on the head yet.
As this movement picks up steam online, it is creeping into the offline world. Last month, I reported on an innovative approach Fantesca Winery used to reach out to their customers. Their efforts were a great example of getting their customers involved with the winemaking process.
Another winery that is doing a great job of engaging their customers is Twisted Oak. They are the out right leader for wineries in the blogosphere with El Bloggo Torcido (PinotBlogger is exempt because his winery isn’t functional yet). They are doing a great job expanding their audience and reaching out to new people.
But reaching new people is just the first step in the process. Now that they have effectively found this audience, it is then the goal to engage them and get them invested in the Twisted Oak brand; enter Write This %@#$!
You, the Twisted Oak fan, can write the back label of Twisted Oak’s 2006 Sierra Foothills %&#$! Looking at the examples of back labels, you can use your creative talents to win the grand prize, a case of the 2006 %&#$!.
Your entries are going to be judged by the Twisted Oak Crew, and must be submitted by March 16th, 2007. Even if you don’t win the grand prize, you still win. Everyone who enters will receive a coupon for a 20% discount on your next purchase from Twisted Oak. Details for the competition can be found here.
Good luck, and Write That %@#$!.