Round Pond Website Review: The Good and the Bad
It is not news to anyone reading this blog that the internet’s reach is growing. More and more people are using the web to find, learn and explore their interests; and this trend is not showing signs of slowing down.
In fact, the rate of growth is increasing. However, there are auxiliary consequences of this growth. One is higher expectations of websites from the public. This can mainly be attributed to the widespread acceptance of social networks and use of CSS (a type of code that makes websites beautiful).
There is a large amount of pressure for websites to not only look great, but also provide value and functionality. And the wine industry is no exception. As the public turns to the internet to find and purchase wines, it is important for winery websites to cater to these new expectations.
Round Pond has created a very elegant, straightforward interface for their visitors. Their color scheme is inviting, and using black and white pictures gives the look and feel of a classic website.
One of the best features of this new site is the amount of content. Compared to other winery websites, Round Pond has a great deal of unique content. This is beneficial to the visitor and helps them cast a wide net in the Search Engines.
While overall, they are ahead of the curve as far as winery websites are concerned, they definitely have room to improve. They can make the biggest improvement in their Search Results.
Search Engine Optimization is an esoteric and complicated subject; understanding the principals that drive Search Engine Page Results takes years to know and master. A lack of understanding on the part of Round Pond’s development team is probably one of the reasons why they don’t come up number one in the Search Results for their own terms.
Overall, they have a good site, and with a few structural changes, it could be great. A great deal of thought and effort went into the development of their site, and a congratulations is in order.