New Zealand Wine Exports Increase
While California’s wine industry is stronger than ever, it is no secret that the state is facing increased international competition. Decanter Magazine recently reported that wine exports from New Zealand increased an amazing 30% in 2006.
Last year, the total value of New Zealand’s wine exports was $611 million. To emphasize how rapid the increase has been, consider that in 2003, total exports were less than half of their current value.
Most of the growth in demand for New Zealand wines has occurred in the United States, Australia, Britain, Ireland, Denmark, and Canada. Sauvignon Blanc remains the dominant export from New Zealand, and increased 25% last year. Although Pinot Noir is sold in lower quantities, it is surging at a quicker rate that Sauvignon Blanc (41%).