Lodi's first "Super Luxury" Wine
In a sign that wines from the Lodi AVA are gaining more cachet with consumers, a recent article reported that Michael-David “Rapture” (Cabernet Sauvignon) will sell for $59 a bottle. The Lodi region has a reputation for quality wine, but generally at lower price points.
However, it is not surprising that this newer, high-priced market is emerging. Lodi has a very long grape growing and winemaking history. It is also one of the few places in California’s Central Valley where small, family farms are still thriving. Some great, handcrafted wines have been made in the region for many years.
Adam Mettler and Frank Lambert are the winemakers for the Michael-David label. They also make a Zinfandel called “Lust” which sells for $49 a bottle. The move to sell “Rapture” for $59 a bottle represents a big leap for the Lodi’s wine industry. But some uncertainty still remains. Will consumers accept such a high price point from a non-coastal region?
Mettler and Lambert may very well be the right winemakers to attempt such a feat at the right time. There is a lot of buzz about these 2 young vintners, and Michael-David has gained quite a following in recent years.