California’s Wineries can Ship Direct-to-Restaurants Thanks to Inertia Beverage
The initiative allows wineries to ship directly to restaurants and retailers, instead of having to go through wholesales. This is a big step forward for wineries, restaurants and retailers in the aforementioned states.
Inertia’s system utilizes a three tier system where the restaurant or retailer can place an order through the winery’s website. The order then goes through a designated wholesaler who takes the order through a “virtual inventory,” but never actually takes possession of the wine. The wholesaler bills the restaurant then pays the winery. The winery then ships the wine directly to the restaurant or retailer.
This whole transaction happens instantaneously over the internet and complies with all federal and state regulations. This is a big step forward for California’s wineries and will undoubtedly help restaurants get their hands on small production wine.