State of the Wine Blogosphere Address
News that the wine blogosphere is growing is probably not surprising to anyone reading this post. But compared to the rest of the internet, it’s moving at a snails pace. On the surface, this may seem like bad thing, but nothing could be further from the truth.
The internet is known for exponential growth, and change that happens just as fast. This fosters a dog eat dog environment where a start-up can go from an idea, to multi-million dollar “flavor of the month,” to nothing in a matter of months.
To a large degree, technological breakthroughs are responsible for these inevitable changes. If an internet company is not constantly aware of the technological ebb and flow, they are sure to be left in the dust.
In an interview by the Press Democrat, Pro wine blogger Tom Wark explained how the number of wine blogs increased ten fold from 2004 to today. This may seem like a large jump to many, but in internet terms, this is far from exponential.
Exponential growth is what many start-ups dream of when they take ideas from concept to reality. But there is a price that comes along with this kind of growth, and thats long-term viability.
The wine-blogoshpere is growing, but at a slow, constant pace. Wark mentions that “At this stage there are probably 10 wine blogs that generate income from advertising.” What? In three years of growth, only ten wine blogs are making money?
Although this may seem like a dreary statistic for most wine bloggers, it’s actually a very good sign. It means that the wine blogosphere is here to stay. Slow growth is a strong indicator of long-term viability.
Eventually, the wine blogosphere will hit critical mass and many will make “a fine living by sitting in their pajamas in front of their computer, sipping wine and tapping out blog posts about the latest Russian River Valley pinot noir.”
With this in mind, its important for up and coming wine bloggers to keep putting out great content and building a community around their blog. It may not happen over night, but that’s a good sign that WINE BLOGS ARE HERE TO STAY.