Calwineries

Fermentation’s Tom Wark appointed Executive Director of Specialty Wine Retailers Association

Jan. 10th, 2007 – Pro wine blogger and wine marketing extraordinaire Tom Wark was appointed the Specialty Wine Retainers Association’s (SWRA) new Executive Director. As an organization, SWRA works to build a market for retailer-to-consumer sales. SWRA president Leslie Berland commented, “Tom’s long background in wine marketing and communications and his keen understanding of the issues that confront wine retailers and consumers put him at the top of the list to lead SWRA.” The SWRA lobbies in legislative and regulatory areas to curtail “discriminatory laws” that hurt both retailers and consumers.