A SIDEWAYS Wine Bar to Open in Santa Barbara County
Riding the coattails of popular culture, Tastes of the Valleys is set to open a wine bar called SIDEWAYS. As most of you probably know, SIDEWAYS is an Academy Award winning movie set in Santa Barbara County. The SIDEWAYS wine bar will feature wines from 15 Central Valley and Central Coast producers.
Dave Chambers, Wine Merchant and Partner in Tastes of the Valleys said, “The film had done so much for the Central Coast, not just for Pinot Noir itself, but for Pinots all over the Central Coast.” Chambers and his associates successfully convinced Fox Studios to license the name SIDEWAYS for their wine club and wine bar.
The wine bar is going to be located in Solvang, which is right in the heart of the Central Coast wine region. SIDEWAYS wine bar is going to be the designated tasting room for Au Bon Climate and Qupe.
They are going to specialize in Pinot Noir, Chardonnay and Rhone Varietals; which comes as no surprise to anyone who has seen the movie. Most of the featured wines are going to be from Santa Barbara County, and San Luis Obispo County.
With hundreds of tasting rooms scattered throughout wine country, it’s nice to see someone making an attempt to stand out from the rest.
Tastes of the Valleys, a SIDEWAYS wine bar is located at 1672 Mission Drive, Solvang, Ca. Hours are 11:00 A.M. until 8:00 P.M. Toll free: (877) 622-9463.
Comments & Reviews
January 9, 2007 | Joel Vincent
I'm torn. I'm not a wine snob, I loved the movie and its blurring of the line between alcoholic and "wine enthusiast", but the theme is getting a bit played out isn't it?
January 9, 2007 | Ryan Fujiu
It is getting played out, but i think thats the nature of popular culture. How many times has a good song been ruined because it was played over and over on EVERY radio station on Earth. People tend to over-kill anything thats good or interesting. But as a business model, i think that SIDEWAYS Wine Bar will be sucessful because they have differentiated themselves from the competition, something that other wine bars and tasting rooms have ignored.
January 10, 2007 | JJ Yarlott
I think Maverick is right. A lack of differentiation plagues the wine bar industry. They all seem the same in terms of decor and atmosphere. Themed wine bars would be a welcome addition to any wine tasting region.
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