Another Fred Franzia Controversy
Always a magnet for controversy, Fred Franzia, owner of Bronco Wine, is in news again. He is accused of copying the label of Santa Barbara Winery with his new product, Santa Barbara Landing ($4.99 at Trader Joe’s).
While the pictures are different, the names and fonts are clearly quite similar. The question is whether or not Franzia is trying the ride the coattails of established wine regions.
The owner of Santa Rosa Winery, Pierre Lafond, clearly believes so saying, “These producers hope to ride on Santa Barbara’s reputation and perceived customer ingnorance.”
This is not the first time Fred Franzia has been sued for his wine labels. In late 2005, Franzia lost a legal battle for labeling wines that were not from Napa or Rutherford “Napa Ridge,” “Napa Creek,” and “Rutherford Vintners.”