Should we Protect the Accuracy of Wine Labels?
A recent study conducted by Fairbank, Maslin & Associates shows that consumers are very concerned about geographical accuracy in wine labels. More specifically, the survey reveals that 85% of consumers are conscious of location when making wine purchasing decisions.
> Even more intriguing is the finding that 80% of consumers believe that misleading wine labels are a problem that policy makers should address.
But there are loopholes around geographic accuracy in wine labeling. Thankfully, location/terroir has its defenders and they are weighing in on the issue. The Center for Wine Origins recently launched an online petition in an effort to uphold accuracy in wine labeling.
Linda Reiff, Executive Director of the Napa Valley Vintners Association, made a compelling point for signing the petition when she said, “Wine is now a $100 billion global industry and consumers worldwide should not settle for anything but authentic, unique products. Accurate labeling is critical to ensuring consumers of a wine’s unique qualities and attributes to help them make an informed buying decision. Consumers have a right to know that any wine that carries the name Napa is indeed from the Napa Valley Appellation.”