Even premium Napa Valley wineries are not immune from the difficult realities of the wine industry. Share Cast recently reported that shares of publicly traded Cosentino Signature Wines (MCOZ) have plummeted over 67% since June. Despite their premium quality wines and excellent tasting room location, (west of Highway 29 in Oakville), Cosentino’s distributors are not selling wine fast enough.
Because traditional distribution channels are highly competitive, many wineries are looking for new ways to reach the consumer. Content based, social networking sites are a particularly promising medium as thousands of wine lovers are looking for new producers each day.